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We are providing all students free rental access to textbooks and course materials this semester! Students might still be required to purchase supplies.

Zero-cost textbook icon: The textbooks used for these sections are available free of charge. Students may still be required to purchase supplies.
Low-cost textbook icon: The estimated course materials cost is $2 - $49.99
Low-to-medium-cost textbook icon: The estimated course materials cost is $50 - $99.99
Medium-cost textbook icon: The estimated course materials cost is $100 - $199.99
High-cost textbook icon: The estimated course materials cost is $200 or more
  • Introduction to marketing principles course is designed to serve as an introduction to the basic principles of marketing, practices, and the application of these practices. This course examines our present-day marketing system from a managerial point of view and has a current events component to help emphasize the marketing principles in today?s business world. Subjects covered include consumers, market research and target markets, feasibility analysis, products, promotion, channels of distribution, pricing, international marketing and use of technology in marketing.

    • Credit Type: Earned units for this course are applicable to an Associate Degree.
    • Transferability: Course credit transfers to CSU.
    • Departmental Recommendation(s): Eligibility for ENGL-C1000 (formerly ENGL-101).
    Open
    Ref# 1168
    Sec 40
    Units 3.00
    Books
    Avail 43
    Days -M-W---
    Start 01/20/26, 02:20P
    End 05/14/26, 03:45P
    Building
    Room 209
    Instructor Barger,H
    Type
    Open Online
    Ref# 1170
    Sec 70
    Units 3.00
    Books Free
    Avail 35
    Days Arranged
    Date Range 02/09/26 - 05/14/26
    Time: 4.15 hrs/wk
    Building
    Room NE
    Instructor Alderson,K
    Type
    • Note: 13 week class from 02/09/26 to 05/14/26.
    • Note: This is an online class with no on-campus meetings. Participation in this class requires the student to have regular access to a computer, tablet, or similar device (not a cell phone) with internet connectivity and Canvas capability. On the first day of class students must log into Canvas to access this course and receive initial information from the instructor (typically located on the announcement page of the course). Attendance to one in-person Deaf/ASL event near you, may be required.