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We are providing all students free rental access to textbooks and course materials this semester! Students might still be required to purchase supplies.

Zero-cost textbook icon: The textbooks used for these sections are available free of charge. Students may still be required to purchase supplies.
Low-cost textbook icon: The estimated course materials cost is $2 - $49.99
Low-to-medium-cost textbook icon: The estimated course materials cost is $50 - $99.99
Medium-cost textbook icon: The estimated course materials cost is $100 - $199.99
High-cost textbook icon: The estimated course materials cost is $200 or more
  • Introduction to marketing principles course is designed to serve as an introduction to the basic principles of marketing, practices, and the application of these practices. This course examines our present-day marketing system from a managerial point of view and has a current events component to help emphasize the marketing principles in today?s business world. Subjects covered include consumers, market research and target markets, feasibility analysis, products, promotion, channels of distribution, pricing, international marketing and use of technology in marketing.

    • Credit Type: Earned units for this course are applicable to an Associate Degree.
    • Transferability: Course credit transfers to CSU.
    • Departmental Recommendation(s): Eligibility for ENGL-C1000 (formerly ENGL-101).
    Canceled
    Ref# 1076
    Sec 20
    Units 3.00
    Books
    Avail 0
    Days -M-W---
    Start 08/25/25, 09:35A
    End 12/19/25, 11:00A
    Building
    Room 108
    Instructor Staff
    Type
    Closed Online
    Ref# 1078
    Sec 70
    Units 3.00
    Books
    Avail 8
    Days Arranged
    Date Range 09/15/25 - 12/19/25
    Time: 4.15 hrs/wk
    Building
    Room NE
    Instructor Alderson,K
    Type
    • Note: 13 week class from 09/15/25 to 12/19/25.
    Canceled
    Ref# 1231
    Sec 25
    Units 3.00
    Books
    Avail 0
    Days -M-W---
    Start 08/25/25, 11:10A
    End 12/19/25, 12:35P
    Building
    Room 203
    Instructor Staff
    Type