Plans for KVCR >> 2013 - 2014 KVCR District Program Review >> Objective Priority List

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Id Priority Title Details
2.1 1 Hire additional staff to achieve sustainability.
Start Date:
07/01/2014
End Date:
06/30/2016
Responsible Person:
Alfredo Cruz
Strategic Direction:
3. Resource Management for Efficiency, Effectiveness and Excellence
Impact Type:
District
Goal

2 - Provide excellent community engagement and programming that accurately reflects diversity of our region.

Goal: Increase Ratings on TV

Goal will show an increase in ratings and thus total audience from 850,000 to 950,000, an 11% increase.

Action Steps:

1. Assess national program offerings within budget that are likely to draw the largest audiences (KVCR Program Manager)

2. Assess local needs and issues to address with local programs (KVCR Program Manager)

3. Work with KOCE and KLCS to develop complementary program and promotion schedules in order to assist viewers in finding programs they enjoy on one of the three PBS stations (KVCR TV Station Manager and Program Manager)

Priority Rank:
3
Actions/Activities
  • 2.1.a1 - Alfredo Cruz

    Raise the revenue of the station through increased listener/viewer memberships, bequests, grants, corporate sponsorships, underwriting, facilities rentals, and judicious and effecient use of available funds.

    Start Date:
    07/01/2014
    End Date:
    06/30/2020
    Responsible Person:
    Alfredo Cruz
  • 2.1.a2 - Alfredo Cruz

    Hire an Associate General Manager to assist General Manger in overseeing all aspects of television and radio operations, administration, programming, fundraising, membership, underwriting, marketing, public relations, station compliance and community engagement.

    Start Date:
    07/01/2014
    End Date:
    06/30/2016
    Responsible Person:
    Alfredo Cruz
  • 2.1.a3 - Alfredo Cruz

    Director of KVCR Foundation: Senior level manager to oversee the functions and guide the activities and duties of KVCR Foundation Borad of Directors.

    Start Date:
    07/01/2014
    End Date:
    06/30/2016
    Responsible Person:
    Alfredo Cruz
  • 2.1.a4 - Alfredo Cruz

    Pledge Director: Management level position to coordinate, oversee and manage all pledge drive production and activities for both, TV and radio.

    Start Date:
    07/01/2014
    End Date:
    06/30/2020
    Responsible Person:
    Alfredo Cruz
  • 2.1.a5 - Alfredo Cruz

    Underwriting Representatives - First of 3 positions: Remove current cap on underwriting position and redesign it as a full time staff position. Add two additional underwriter positions to maximize potential underwriting revenue.

    Start Date:
    07/01/2014
    End Date:
    06/30/2020
    Responsible Person:
    Alfredo Cruz
  • 2.1.a6 - Alfredo Cruz

    Unerwriting Representative 2nd of 3 positions.

    Start Date:
    07/01/2014
    End Date:
    06/30/2020
    Responsible Person:
    Alfredo Cruz
  • 2.1.a7 - Alfredo Cruz

    Underwriting Representative - 3rd of 3 positions. 

    Start Date:
    07/01/2014
    End Date:
    06/30/2020
    Responsible Person:
    Alfredo Cruz
Resource Requests
  • 2.1.r1 - Alfredo Cruz
    Description

    Hire Associate General Manager/COO to support General Manger in overseeing all aspects of television and radio operations, administration, programming, fundraising, membership, underwriting, marketing, public relations, station compliance and community engagement.

    Rationale

    The Associate GM will relieve the GM from daily operating demands and allow GM to focus on vision and maximizing station econimic opportunities.

    Resource Type:
    Ongoing
    Expenditure Category:
    Personnel
    First Year Cost/Savings:
    $80,000.00/$80,000.00
    Second Year Cost/Savings:
    $82,000.00/$82,000.00
    Third Year Cost/Savings:
    $84,000.00/$84,000.00
  • 2.1.r2 - Alfredo Cruz
    Description

    Hire an Associate General Manager to assist General Manger in overseeing all aspects of television and radio operations, administration, programming, fundraising, membership, underwriting, marketing, public relations, station compliance and community engagement.

    Rationale

    A significant increase in outside fundraising activities will require General Manager to delegate more oversight of day-to-day activities. Associate GM will act as a defacto Chief Operations Officer for KVCR and assit the GM with all administrative and operational responsibilities. 

    Resource Type:
    Ongoing
    Expenditure Category:
    Personnel
    First Year Cost/Savings:
    $80,000.00/$80,000.00
    Second Year Cost/Savings:
    $82,000.00/$82,000.00
    Third Year Cost/Savings:
    $86,000.00/$86,000.00
  • 2.1.r3 - Alfredo Cruz
    Description

    Director of KVCR Foundation: Senior level manager to oversee the functions and guide the activities and duties of KVCR Foundation Borad of Directors.

    Rationale

    If the KVCR Foundation is to fucntion as a true fund-raising arm of KVCR, a director needs to be appointed who will be responsible for strategizing its function and driving its goals. The Foundation's function has not been meeting its goals due to unmatched staffing needs to porpersly oversee it. 

    Resource Type:
    Ongoing
    Expenditure Category:
    Personnel
    First Year Cost/Savings:
    $75,000.00/$75,000.00
    Second Year Cost/Savings:
    $77,000.00/$77,000.00
    Third Year Cost/Savings:
    $79,000.00/$79,000.00
  • 2.1.r4 - Alfredo Cruz
    Description

    Pledge Director (Salary TBD) - Management level position to coordinate, oversee and manage all pledge drive production and activities for both, TV and radio.

    Rationale

    Pledge director is needed to oversee all of KVCR FM/TV on-air pledge drives and programming. The needs and responsibilities for organizing effective membership drive coordination has outgrown current staffing capacities. Pledge director is necessary for KVCR to reach its potential revenue generating capcity needed for self-sustainability. 

    Resource Type:
    Ongoing
    Expenditure Category:
    Personnel
    First Year Cost/Savings:
    $54,000.00/$54,000.00
    Second Year Cost/Savings:
    $56,000.00/$56,000.00
    Third Year Cost/Savings:
    $58,000.00/$58,000.00
  • 2.1.r5 - Alfredo Cruz
    Description

    Underwriting Representatives, 3 positions: Remove current cap on underwriting position and redesign it as a full time staff position. Add two additional underwriter positions to maximize potential underwriting revenue.

    Rationale

    Current position is classified as Professional Expert with limited number of work days. Salary is based on revenue generated and is capped based on revenue generated: i.e. signing a $1M contract could essentitally exhaust salary in one day. Position needs to be reclassified to provide for ongoing and limitless revenue potential. Also, currently, KVCR only has one underwriting representative who in the first 6 months of FY14 has already exceeded revenue generated in all of FY13. Increasing underwriting team to three could possibly triple underwriting revenue generated to close to $1M per year, or more. See support document: KVCR 2013-2014 Pgm Review Support doc Q3.pptx

    Resource Type:
    Ongoing
    Expenditure Category:
    Personnel
    First Year Cost/Savings:
    $60,000.00/$60,000.00
    Second Year Cost/Savings:
    $60,000.00/$60,000.00
    Third Year Cost/Savings:
    $60,000.00/$60,000.00
  • 2.1.r6 - Alfredo Cruz
    Description

    Underwriting Representative - 2nd of 3 positions. 

    Rationale

    See first listing.

    Resource Type:
    Ongoing
    Expenditure Category:
    Personnel
    First Year Cost/Savings:
    $60,000.00/$60,000.00
    Second Year Cost/Savings:
    $60,000.00/$60,000.00
    Third Year Cost/Savings:
    $60,000.00/$60,000.00
  • 2.1.r7 - Alfredo Cruz
    Description

    Underwriting Representative - 3rd of 3 positions.

    Rationale

    See first listing. 

    Resource Type:
    Ongoing
    Expenditure Category:
    Personnel
    First Year Cost/Savings:
    $60,000.00/$60,000.00
    Second Year Cost/Savings:
    $60,000.00/$60,000.00
    Third Year Cost/Savings:
    $60,000.00/$60,000.00
Details