Plans for KVCR >> KVCR Program Review >> Objective Priority List

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Id Priority Title Details
1.1 1 Larry Ciecalone

Action Steps:

  1. Assess national program offerings within budget that are likely to draw the largest audience (KVCR Program Manager)
  2. Assess local needs and issues to address with local programs (KVCR Program Manager)
  3. Work with KOCE and KLCS (Southern California PBS Stations) to develop complemtary program and promotion schedules in order to assist viewers in finding programs they enjoy on one of the three PBS stations (KVCR-TV Station Manager & Program Manager)
Start Date:
07/01/2011
End Date:
06/30/2012
Responsible Person:
Larry Ciecalone
Strategic Direction:
None
Impact Type:
-- Pick One --
Goal

1 - Ratings

Goal: Increase Ratings on TV

Goal will show an increase in ratings and thus total audience from 850,000 to 950,000, an 11% increase.

Action Steps:

1. Assess national program offerings within budget that are likely to draw the largest audiences (KVCR Program Manager)

2. Assess local needs and issues to address with local programs (KVCR Program Manager)

3. Work with KOCE and KLCS to develop complementary program and promotion schedules in order to assist viewers in finding programs they enjoy on one of the three PBS stations (KVCR TV Station Manager and Program Manager)

Priority Rank:
1
Resource Requests
  • 1.1.r1 - Larry Ciecalone
    Description

    No additional resources are nesessary. Success with this goal should translate into additional members and underwrting revenue.

    Rationale
    Resource Type:
    Ongoing
    Expenditure Category:
    Other
Details