The objective of this certificate program is to provide entry-level, marketable employment skills to equip the student with a basic understanding of the terminology and basic concepts/procedures used in the marketing field, and to acquaint the student with the various sub-functions within the overall field of marketing. Completion of the certificate program will prepare the student for entry-level employment in a variety of related occupations including retail sales clerk, outside sales representative, advertising, merchandiser, distribution, or customer service representative.

A student receiving a certificate in this field will be able to:

  • Demonstrate the ability to explain and apply marketing principles pertaining to promotion, advertising, public relations, and personal selling
  • Demonstrated the ability to explain the major legislative acts and issues in ethics and social responsibility as they pertain to marketing and advertising
  • Demonstrate the ability to explain the various trade alliance and market mechanisms affecting global
    marketing
  • Demonstrate the ability to explain and apply the various types and sources of marketing research, product research, and media research information
  • Demonstrate the ability to explain the functions of the operating and merchandising divisions within retailing operations

Please see the College Catalog for information and requirements.

Course Listing / Semester Course Offerings

Faculty

Faculty Chair:Denise Allen-Hoyt
Office:LADM 219
Phone:389-3603
E-mail:dhoyt@craftonhills.edu

Gainful Employment Disclosure Information

2010-2011 On-time Completion Rates and Estimated Cost of Program
2009-2010 On-time Completion Rates and Estimated Cost of Program