The objective of this certificate program is to give students a foundation for a career in the retail management field. Some of the activities involved in retailing are selection and buying of merchandise, marketing, and product displays, selling, inventory control, customer relations and pricing. The student usually enters the retailing field as a clerk or cashier and advances in the following manner: Assistant Manager, Manager, and Upper Management. Fulfills requirements for the Western Association of Food Chains (WAFC).

A student receiving a certificate in this field will be able to:

  • Present and discuss contemporary business principles, practices and organizations
  • Discuss economic, political and ethical issues and their impact upon business policies and practices
  • Explain and apply basic accounting principles
  • Effectively explain and apply marketing principles pertaining to promotion, advertising, public relations, and personal selling
  • Describe and apply the economic concepts of supply and demand, competition, and product
    differentiation and their role in the free market
  • Explain and apply the basic concepts of management and leadership 
  • Effectively explain the various concepts of human resource management including employee training,
    motivations, compensations, and labor relations

Please see the College Catalog for information and requirements.

Course Listing / Semester Course Offerings

Faculty

Faculty Chair:Denise Allen-Hoyt
Office:LADM 219
Phone:389-3603
E-mail:dhoyt@craftonhills.edu

Gainful Employment Disclosure Information

2010-2011 On-time Completion Rates and Estimated Cost of Program
2009-2010 On-time Completion Rates and Estimated Cost of Program