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Marketing Management Certificate
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The objective of this certificate program is to provide entry-level, marketable employment skills to equip the student with a basic understanding of the terminology and basic concepts/procedures used in the marketing field, and to acquaint the student with the various sub-functions within the overall field of marketing. Completion of the certificate program will prepare the student for entry-level employment in a variety of related occupations including retail sales clerk, outside sales representative, advertising, merchandiser, distribution, or customer service representative.

Admission: Open to all students. Registration is limited to class size restrictions.

Certificate requirements include the completion of 5 core courses (no more than 1 course from each group) and the completion of 5 specialty courses.

CORE COURSES -  UNITS

ACCT 210 / Principles of Accounting - 3.0
ACCT 211 Principles of Accounting Computer Laboratory - 1.0
OR
ACCT 205 Bookkeeping - 3.0
MARKET 100 Marketing Principles - 3.0
BUSAD 100 Introduction to Business - 3.0
ECON 200 Principles of Macroeconomics -  3.0
OR
ECON 201 Principles of Microeconomics -  3.0
BUSAD 210 Business Law  -  3.0
BUSAD 053 Business Computations -  3.0
OR
MATH 108 Statistics  -  4.0
BIS 100 Beginning Keyboarding and Skillbuilding  -  3.0
Computer Language Course  -  3.0
OR
Applications Software Course -   2.0

REQUIRED SPECIALTY COURSES - UNITS

BUSAD 200 Business Management - 3.0
MARKET 105 Salesmanship Principles - 3.0
MARKET 110 Advertising - 3.0
BUSAD 105 Small Business Management -  3.0
BUSAD 230 Using Computers for Business  -  3.0
OR
Business Course -  (3.0)
TOTAL - 15.0
Courses
 







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